About Us

“One of my earliest memories is the visits to the corner shop as a child to buy halfpenny liquorice wheels.”

Coming from a family business, working for myself was something I always strived for. Becoming a mother pushed me to start my own business to support myself and my son in 2007. Starting with a tiny sweet shop in Bakewell, Derbyshire, then a second in Matlock, I noticed that, just like myself, liquorice was a favourite of many customers. Experimenting with its popularity, I decided to set up a stall at some local shows to test the love for liquorice in the area.

With the products proving a success, I began to research and source various liquorice products from all over Europe, building up my reputation at events over the next five years up and down the country until I was invited to work at the Manchester Christmas Markets and later at Bath.

We have now traded for over 10 years at markets and festivals, forming strong relationships with our most loyal customers year on year and building up a tremendous team of staff.

I noticed there was a gap in the market for a luxury sweet brand, and going forward am currently sourcing and producing my very own liquorice product.

Watch this space.